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I love the effect nostalgia can have when you turn on the TV and Terminator 2: Judgment Day is playing. I remember being 10 years old and my big brother and I would be at my grandmother’s big house over the summer and we would go swimming in her humongous pool with our cousins and order pizza at night and watch movies like T2 back in the day. It ignites a sense of warming comfort like hot chocolate with the right mix of Baileys.
I feel like nowadays everything is becoming nostalgic. In the film industry, re-makes of famous movies and iconic symbols such as Wall Street, Rocky Balboa, Terminator, Batman, Superman and James Bond are reaching out to movie fanatics.
Much like how Advertising is utilizing historic celebrities to grasp older consumers who loved watching shows like the Golden Girls from back in the day (e.g. the 2009 Super Bowl Twix commercial with Betty White).
At first like many, I thought creators were lacking uniqueness and just wanted to revitalize these classic figures to give their own version of them. But then I kept thinking, what if these figures are being “re-branded” not for the creators personal pleasures to having them fit in with today’s modern perspectives but to having them reflect society’s perspectives of today .
This started to make sense when I realized that back in the fifties during the Cold War, comic book characters like Superman, Batman, Spiderman, Captain America and even James Bond were introduced to the world. These characters were made to reflect the heroic Democratic societies of the West against the threatening Soviet Union’s of the East.
Now with the crisis in the Middle East that has been occurring since 2001, the Financial Crisis of 2008 and so on, we are seeing the return of these long-standing icons.
I predict within the future to feeling that same warming comfort. Maybe I should grab some Baileys, kickback and watch “the Governator” kick some T-1000 butt!
