Complacency Spurs on Google+

After recently opening to the public, Google+ increased by 1,269 percent. With a recording of 50 million users, the social networking infant is on it's way to compete against established sites such as LinkedIn and MySpace.

Does this mean that Google+ will be the new Facebook within the future? This is all I hear from Google fanatics.

Even after three months of operation, no other social networking site has achieved 50 million users within such a short period. However, history has shown with other social products (like MySpace) that high levels of early growth  do not always prove a global dominance within the future. Also, after spending weeks in a beta status, this growth spurt may have occurred from the site being released for the public.


Graph Developed by Leon Haland

During the week of September 24th, 2011; Facebook was recorded in having over 1.8 billion visits while Google+ only had 15 million. Also, in a blog posted by atelier-seo, Zuckerberg reported that 4 billion digital media content are shared on Facebook every day while 1 billion is shared on Google+. This shows Google+ only shares 25 percent of what Facebook shares.

 When you do further number-crunching, Facebook and Google+ are nearly 7.5 years old and 3 months old, consecutively. If Google+ users share 25 percent of what Facebook users share within 1.11 percent of Facebook's lifespan then this new social site is a deep threat to Mark Zuckerberg.

Don't get me wrong, Google+ has an outstanding performance since its inception. But the future of the site is still complacent since it is a very young social network. The critical attribute is longevity and it will determine whether Google+ will sustain itself as a social network for the longhaul.